Ray Seggern is a lifelong broadcaster who has been consulting business owners on leadership and marketing for the past 15 years. He is a senior partner in the Wizard of Ads Group. The officially endorsed, go-to branding expert for Service Group International, and a sought-after expert on radio advertising for owner-operated businesses. Prior to becoming an … Read More about strategist. author. speaker. broadcaster.
The World Isn’t a Stage – It’s a Circus!
And every brand is a performance.
Which means your brand -- every brand, for that matter -- requires Barnum-worthy promotion and showmanship to bring it fame and fortune.
In the three dozen ring circus that is our rapid distraction world complete with buzzing phones and non-stop notifications only brands that are sufficiently publicized, spotlighted, announced, and vamped even get noticed, let alone purchased and preferred
Sound branding strategy and old-school mass media muscle have their place, for sure. But star-of-the-show success still requires showmanship and promotional genius to make the crowds sit up, take notice, and hand over their money.
Unfortunately, most both the mass media ad guys and digital goobers never bothered to learn the showman's skills at the heart of promotional success. And that's where I can help.
… Work With Me about The World Isn’t a Stage – It’s a Circus!
Does Your World Need Changing?
The World Is Changing There's no denying that the world around you is changing everyday. Politics and world affairs are changing. Music and media are changing. Movies and literature are changing. … Read More about Does Your World Need Changing?