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Ray Seggern

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strategist. author. speaker. broadcaster.

strategist. author. speaker. broadcaster.

Ray Seggern is a lifelong broadcaster who has been consulting business owners on leadership and marketing for the past 15 years.

He is a senior partner in the Wizard of Ads Group. The officially endorsed, go-to branding expert for Service Group International, and a sought-after expert on radio advertising for owner-operated … Read More about strategist. author. speaker. broadcaster.

The World Isn’t a Stage –– It’s a Circus!

The World Isn’t a Stage –– It’s a Circus!

And every brand is a performance.

Which means your brand -- every brand, for that matter -- requires Barnum-worthy promotion and showmanship to bring it fame and fortune.

In the three dozen ring circus that is our rapid distraction world — complete with buzzing phones and non-stop notifications— only brands that are sufficiently publicized, spotlighted, announced, and vamped even get noticed, let alone purchased and preferred

Sound branding strategy and old-school mass media muscle have their place, for sure. But star-of-the-show success still requires showmanship and promotional genius to make the crowds sit up, take notice, and hand over their money.

Unfortunately, most both the mass media ad guys and digital goobers never bothered to learn the showman's skills at the heart of promotional success.

And that’s where I can help.

… Work With Me about The World Isn’t a Stage –– It’s a Circus!

The Buzz

The ability to “see” places in this way is what makes this author able to create authentic travel stories. He moves the reader by transporting him to a place, and moving him emotionally.

HARRY LANDERS
Editor, Adventure Magazine

This author’s books are a treat for lovers of food and travel alike. Seeing the varied and sometimes surreal landscapes of his adventures through his unique voice is captivating. I would recommend all of his books whole heartedly.

MANNUEL CROFT
Editor, The New York Times

This author has redefined the craft of travel journalism in the digital age. I’ve always been impressed with his ability to become versatile with different story forms, develop a personal brand and collaborate with other writers.

SAMANTHA ZERDA
Author

Does Your World Need Changing?

Does Your World Need Changing?

The World Is Changing There’s no denying that the world around you is changing everyday. Politics and world affairs are changing. Music and media are changing. Movies and literature are changing. … Read More about Does Your World Need Changing?

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Onward & Upward: Rocket Fuel for Your Business

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