Listening to NPR recently, I heard a report about a study conducted by Harvard psychologist Ellen Langer on the placebo effect, with an interesting twist. According to NPR’s Alix Spiegel… the study “seems to challenge our basic assumptions about the relationship between the physical body and the mind — and perhaps even our assumptions about the […]
Archives for February 2011
Ahem…
Does Pricy Wine Taste Better
I know, I know, I know…What I am about to write runs contradictory to recent posts I’ve made, where I argued customers will become more transactional on the whole, leaning more on efficiency in making their decisions. But according to a recent California study, if you want people to enjoy your product, you might want to consider […]
What Winners Know
One of my favorite business blogs is The Seamless Brand, which is written by my Canadian amigo Gair Maxwell. Today he has a guest post from Property Guys CEO Ken LeBlanc who is, himself, one of my favorite guys and one of Canada’s great young business thinkers. Check it out.
100 Films in 2011: Mars
Went to see an Austin Film Society screening of locally produced animated film Mars at the Alamo Village last night with my bud Nick. I was unable to see the film at SXSW last year but heard great things about it. It’s always a lot of fun to see people you know and love in […]
Revisiting The Advertising Performance Equation
When Roy H. Williams wrote his ground-breaking Wizard Of Ads trilogy, he included what he called the Advertising Performance Equation. It has been at the root of myriad marketing successes that the Wizard and his partners (and disciples) have achieved through the years. I am going to boil it down stupid simple so a third-grader […]