Pony Trap is a band that manages to combine classical music & violins with industrial music and robots — and they’re awesome! But beyond the musical talent is some genuine marketing genius, that smart business owners should study.
Archives for October 2017
Announcing my new book on advertising and marketing. The book represents a “best of” compilation of my columns from Success Group International’s magazine, The Compass.
It consists of 24 short page-and-a-half to two-page chapters, so it’s a quick read, and guaranteed to bring at least one Big Idea per chapter. Ideal for an airplane ride, or bathroom reading.
Ask any business owner in HVAC, plumbing, roofing, or electrical contracting and they’ll tell you SGI is the common denominator among market-dominating companies. And in 2013, I became the exclusive branding partner to Success Group International. Here’s how that happened.
I interview Shane Matt, aka, the Rock and Roll Dentist in this short 16-minute episode of One Man brand Radio. Give it a listen for some unique insights on business and marketing from a dentist who learned how to stand out from the crowd to win big.
It’s near-impossible to build or even run a successful business without being pretty damn good at selling. A good entrepreneur’s main skill is pitching and selling investors on his vision and customers on his product or service. And employees also have to be motivated and trained in — aka, sold on the importance of — […]
“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.” — Advertising Legend, David Ogilvy What Ogilvy calls a Big Idea, I call a tentpole. And I do that mostly because […]