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You are here: Home / 2017 / Archives for October 2017

Archives for October 2017

Ponytrap Playing My Halloween House Party and Why You Should Care

October 31, 2017 by Ray Seggern

Ponytrap Playing My Halloween House Party and Why You Should Care

Pony Trap is a band that manages to combine classical music & violins with industrial music and robots — and they’re awesome! But beyond the musical talent is some genuine marketing genius, that smart business owners should study.

Filed Under: Advertising, Art, Austin, Marketing, Music, Uncategorized

New Book: Onward & Upward

October 26, 2017 by Ray Seggern

New Book: Onward & Upward

Announcing my new book on advertising and marketing. The book represents a “best of” compilation of my columns from Success Group International’s magazine, The Compass.

It consists of 24 short page-and-a-half to two-page chapters, so it’s a quick read, and guaranteed to bring at least one Big Idea per chapter. Ideal for an airplane ride, or bathroom reading.

Filed Under: Uncategorized

How I Became the Go-To Brand Guy for Success Group International

October 24, 2017 by Ray Seggern

How I Became the Go-To Brand Guy for Success Group International

Ask any business owner in HVAC, plumbing, roofing, or electrical contracting and they’ll tell you SGI is the common denominator among market-dominating companies. And in 2013, I became the exclusive branding partner to Success Group International. Here’s how that happened.

Filed Under: Advertising, Marketing

Ray Interviews the “Rock & Roll Dentist” on One Man Brand Radio

October 23, 2017 by Ray Seggern

Ray Interviews the “Rock & Roll Dentist” on One Man Brand Radio

I interview Shane Matt, aka, the Rock and Roll Dentist in this short 16-minute episode of One Man brand Radio. Give it a listen for some unique insights on business and marketing from a dentist who learned how to stand out from the crowd to win big.

Filed Under: Advertising, Austin, Marketing, Showmanship

Why Successful Business Owners Create Crappy Advertising

October 19, 2017 by Ray Seggern

Why Successful Business Owners Create Crappy Advertising

It’s near-impossible to build or even run a successful business without being pretty damn good at selling. A good entrepreneur’s main skill is pitching and selling investors on his vision and customers on his product or service. And employees also have to be motivated and trained in — aka, sold on the importance of — […]

Filed Under: Uncategorized

What’s Your Advertising Tentpole?

October 17, 2017 by Ray Seggern

What’s Your Advertising Tentpole?

“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.” — Advertising Legend, David Ogilvy What Ogilvy calls a Big Idea, I call a tentpole. And I do that mostly because […]

Filed Under: Advertising, Marketing, Showmanship, Uncategorized

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