Pony Trap is a band that manages to combine classical music & violins with industrial music and robots — and they’re awesome! But beyond the musical talent is some genuine marketing genius, that smart business owners should study.
Archives for October 2017
New Book: Onward & Upward
Announcing my new book on advertising and marketing. The book represents a “best of” compilation of my columns from Success Group International’s magazine, The Compass.
It consists of 24 short page-and-a-half to two-page chapters, so it’s a quick read, and guaranteed to bring at least one Big Idea per chapter. Ideal for an airplane ride, or bathroom reading.
How I Became the Go-To Brand Guy for Success Group International
Ask any business owner in HVAC, plumbing, roofing, or electrical contracting and they’ll tell you SGI is the common denominator among market-dominating companies. And in 2013, I became the exclusive branding partner to Success Group International. Here’s how that happened.
Ray Interviews the “Rock & Roll Dentist” on One Man Brand Radio
I interview Shane Matt, aka, the Rock and Roll Dentist in this short 16-minute episode of One Man brand Radio. Give it a listen for some unique insights on business and marketing from a dentist who learned how to stand out from the crowd to win big.
Why Successful Business Owners Create Crappy Advertising
It’s near-impossible to build or even run a successful business without being pretty damn good at selling. A good entrepreneur’s main skill is pitching and selling investors on his vision and customers on his product or service. And employees also have to be motivated and trained in â€” aka, sold on the importance of â€” […]
What’s Your Advertising Tentpole?
“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.” â€” Advertising Legend, David Ogilvy What Ogilvy calls a Big Idea, I call a tentpole. And I do that mostly because […]