Yeah, I really used “retard” as an 80’s slang insult. Or, if you prefer, a late night movie quote. Why? Partly for shock, I’ll admit. But also because I think the word (in it’s slang sense) really describes the behavior of my phone. Because someone who acts “retarded” in the slang sense, basically ignores common […]
Blog
The Capitalist Conference and One Man Brand Radio
Proud to have the One Man Brand Radio show sponsoring The Capitalism Conference, held right here in Austin, Texas on the 7th, 8th, and 9th of December.
This is an amazing conference that attracts some true heavy hitters, both as speakers and attendees, including Russell Brunson, Daymond John, and Will Clarke.
What Advertisers and Ad Writers Forget
Dave Trott on why every business owner and ad man has to get their ad not only noticed but remembered. And why that simple fact is a “tentpole” idea behind my advertising approach.
Ponytrap Playing My Halloween House Party and Why You Should Care
Pony Trap is a band that manages to combine classical music & violins with industrial music and robots — and they’re awesome! But beyond the musical talent is some genuine marketing genius, that smart business owners should study.
New Book: Onward & Upward
Announcing my new book on advertising and marketing. The book represents a “best of” compilation of my columns from Success Group International’s magazine, The Compass.
It consists of 24 short page-and-a-half to two-page chapters, so it’s a quick read, and guaranteed to bring at least one Big Idea per chapter. Ideal for an airplane ride, or bathroom reading.
How I Became the Go-To Brand Guy for Success Group International
Ask any business owner in HVAC, plumbing, roofing, or electrical contracting and they’ll tell you SGI is the common denominator among market-dominating companies. And in 2013, I became the exclusive branding partner to Success Group International. Here’s how that happened.