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Ray Seggern

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The Capitalist Conference and One Man Brand Radio

November 21, 2017 by Ray Seggern

The Capitalist Conference and One Man Brand Radio

Proud to have the One Man Brand Radio show sponsoring The Capitalism Conference, held right here in Austin, Texas on the 7th, 8th, and 9th of December.

This is an amazing conference that attracts some true heavy hitters, both as speakers and attendees, including Russell Brunson, Daymond John, and Will Clarke.

Filed Under: Uncategorized

What Advertisers — and Ad Writers! — Forget

November 2, 2017 by Ray Seggern

What Advertisers — and Ad Writers! — Forget

Dave Trott on why every business owner and ad man has to get their ad not only noticed but remembered. And why that simple fact is a “tentpole” idea behind my advertising approach.

Filed Under: Advertising, Showmanship, Tentpole, Wizard Of Ads

Ponytrap Playing My Halloween House Party and Why You Should Care

October 31, 2017 by Ray Seggern

Ponytrap Playing My Halloween House Party and Why You Should Care

Pony Trap is a band that manages to combine classical music & violins with industrial music and robots — and they’re awesome! But beyond the musical talent is some genuine marketing genius, that smart business owners should study.

Filed Under: Advertising, Art, Austin, Marketing, Music, Uncategorized

New Book: Onward & Upward

October 26, 2017 by Ray Seggern

New Book: Onward & Upward

Announcing my new book on advertising and marketing. The book represents a “best of” compilation of my columns from Success Group International’s magazine, The Compass.

It consists of 24 short page-and-a-half to two-page chapters, so it’s a quick read, and guaranteed to bring at least one Big Idea per chapter. Ideal for an airplane ride, or bathroom reading.

Filed Under: Uncategorized

How I Became the Go-To Brand Guy for Success Group International

October 24, 2017 by Ray Seggern

How I Became the Go-To Brand Guy for Success Group International

Ask any business owner in HVAC, plumbing, roofing, or electrical contracting and they’ll tell you SGI is the common denominator among market-dominating companies. And in 2013, I became the exclusive branding partner to Success Group International. Here’s how that happened.

Filed Under: Advertising, Marketing

Ray Interviews the “Rock & Roll Dentist” on One Man Brand Radio

October 23, 2017 by Ray Seggern

Ray Interviews the “Rock & Roll Dentist” on One Man Brand Radio

I interview Shane Matt, aka, the Rock and Roll Dentist in this short 16-minute episode of One Man brand Radio. Give it a listen for some unique insights on business and marketing from a dentist who learned how to stand out from the crowd to win big.

Filed Under: Advertising, Austin, Marketing, Showmanship

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  • The Capitalist Conference and One Man Brand Radio
  • What Advertisers — and Ad Writers! — Forget
  • Ponytrap Playing My Halloween House Party and Why You Should Care
  • New Book: Onward & Upward
  • How I Became the Go-To Brand Guy for Success Group International
  • Ray Interviews the “Rock & Roll Dentist” on One Man Brand Radio
  • Why Successful Business Owners Create Crappy Advertising
  • What’s Your Advertising Tentpole?
  • Advertising Lessons from an Austin MC
  • Waxing introspective about joining Craig Finn’s fantasy football league, Hold Steady-inspired team names, being literally Stuck Between Stations, and fostering Faith In The Future (whew)

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Dave Trott on why every business owner and ad man has to get their ad not only noticed but remembered. And why that simple fact is a “tentpole” idea behind my advertising approach.

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