Pony Trap is a band that manages to combine classical music & violins with industrial music and robots — and they’re awesome! But beyond the musical talent is some genuine marketing genius, that smart business owners should study.
Marketing
How I Became the Go-To Brand Guy for Success Group International
Ask any business owner in HVAC, plumbing, roofing, or electrical contracting and they’ll tell you SGI is the common denominator among market-dominating companies. And in 2013, I became the exclusive branding partner to Success Group International. Here’s how that happened.
Ray Interviews the “Rock & Roll Dentist” on One Man Brand Radio
I interview Shane Matt, aka, the Rock and Roll Dentist in this short 16-minute episode of One Man brand Radio. Give it a listen for some unique insights on business and marketing from a dentist who learned how to stand out from the crowd to win big.
What’s Your Advertising Tentpole?
“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.” — Advertising Legend, David Ogilvy What Ogilvy calls a Big Idea, I call a tentpole. And I do that mostly because […]
Advertising Lessons from an Austin MC
That’s MC as in “Master of Ceremonies,” not as rapper or slam poet, though you could probably learn some stuff from those folks as well. Yes, I will be MC-ing Oktoberfest this year with the German Texan Heritage Society, all while wearing my all-too-sexy lederhosen. And as they say in Texas, this ain’t my first rodeo […]