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You are here: Home / Archives for Placebo

Placebo

The Placebo Experience Factor

February 28, 2011 by Ray Seggern Leave a Comment

The Placebo Experience Factor

Listening to NPR recently, I heard a report about a study conducted by Harvard psychologist Ellen Langer on the placebo effect, with an interesting twist. According to NPR’s Alix Spiegel… the study “seems to challenge our basic assumptions about the relationship between the physical body and the mind — and perhaps even our assumptions about the […]

Filed Under: Inspirado, Marketing, Placebo

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