Dave Trott on why every business owner and ad man has to get their ad not only noticed but remembered. And why that simple fact is a “tentpole” idea behind my advertising approach.
I interview Shane Matt, aka, the Rock and Roll Dentist in this short 16-minute episode of One Man brand Radio. Give it a listen for some unique insights on business and marketing from a dentist who learned how to stand out from the crowd to win big.
“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.” — Advertising Legend, David Ogilvy What Ogilvy calls a Big Idea, I call a tentpole. And I do that mostly because […]
That’s MC as in “Master of Ceremonies,” not as rapper or slam poet, though you could probably learn some stuff from those folks as well. Yes, I will be MC-ing Oktoberfest this year with the German Texan Heritage Society, all while wearing my all-too-sexy lederhosen. And as they say in Texas, this ain’t my first rodeo […]
It’s funny because it’s true. Or, as Asimov once put it: “The most exciting phrase to hear in science, the one that heralds new discoveries, is not ‘Eureka!’ but ‘That’s funny …’” Now here’s another one: “It’s not a bug, it’s a feature!” It’s a phrase usually tossed off as a joke, but the laugh […]