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You are here: Home / Archives for Wizard Of Ads

Wizard Of Ads

What Advertisers — and Ad Writers! — Forget

November 2, 2017 by Ray Seggern

What Advertisers — and Ad Writers! — Forget

Dave Trott on why every business owner and ad man has to get their ad not only noticed but remembered. And why that simple fact is a “tentpole” idea behind my advertising approach.

Filed Under: Advertising, Showmanship, Tentpole, Wizard Of Ads

Wicho at TEDx Guatemala City‏

May 22, 2011 by Ray Seggern Leave a Comment

Filed Under: Marketing, Wizard Of Ads Tagged With: TEDx

Ad Humor, Take 374

May 12, 2011 by Ray Seggern Leave a Comment

Dirt Devil-The Exorcist from MrPrice2U on Vimeo.  

Filed Under: Marketing, Wizard Of Ads Tagged With: Ad Humor, Advertising, Commercials, Dirt Devil, Marketing

DC Countdown is ON

April 8, 2011 by Ray Seggern Leave a Comment

DC Countdown is ON

So I am only a few short days away from my big trip to Virginia/Washington DC. It’s sorta crazy that I have made it all these years without ever being to our nation’s capital. One of my favorite parts about this crazy, semi-charmed sorta life that I get to lead is that I can parlay […]

Filed Under: Inspirado, Wizard Of Ads

When To Fire A Client

April 6, 2011 by Ray Seggern Leave a Comment

When To Fire A Client

One of my business partners, Dave Young, passed this along to all of us in the Wizard Of Ads group. We pride ourselves on being able to trigger dynamic, exponential growth for our owner-operated clients. But the truth is that, very often, we realize that some clients just aren’t going to be able to hold […]

Filed Under: Marketing, Wizard Of Ads

Best. Want Ad. Ever. (Ever.)

March 25, 2011 by Ray Seggern Leave a Comment

Mother Jones contends that this is… The best journalism-job want ad ever ever. I am inclined to agree.

Filed Under: Inspirado, Marketing, Wizard Of Ads

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