Who knew Johnny Appleseed was such a trendsetter?
There is a growing group of environmentally conscious consumers who are turning neglected public spaces into lush green gardens, with no obvious benefit to them except making the world more liveable.
Because they are beautifying land that does not belong to them, and are essentially breaking the letter of the law, they very often strike at night, aping the methods of graffiti artists before them.
There is a lesson here for business owners, and it’s not that you can leave your property in disrepair and wait for the terranium “taggers” to show up.
You’d have never heard of a story like this in a predominantly idealist “me-me-me” era.Â But the “we-we-we” rules of a civic generational mindset says everybody needs to chip in to do their part.
Your customers already believe this to be true.Â What are you doing–not saying but doing–so show them that you share their values?
Richard Reynolds has written a book on the subject if you want to join the revolution.