Sometimes, the square hole needs a round peg.
Consider the case and point of Canada’s “for sale by owner” franchisor Property Guys and a revolutionary new marketing strategy they’ve developed with Wizard of Ads partner Steve Rae and Roy Williams, the Wizard his ownself.
“For Sale” signs are a dime a dozen, right? You see dozens in every neighborhood these days (particularly state-side where we’ve got this whole ‘foreclosure’ crisis going on). They begin to become “urban wallpaper” quickly enough, right?
Give a high five, then, to Property Guys for being the first in their industry to realize that ‘doing something different,’ in and of itself, is a good thing. With direction from my aforementioned Wizard of Ads brethren, their graphics man Ryan Maxwell went to town and reeeeeeally got outside the rectangle.
Since first meeting these guys a couple of years ago, I always felt they were destined for greatness. Here’s just another example of the kick-ass mojo possessed by CEO Ken LeBlanc, who started the company on a lark with merely a C-note, and the talented team he has assembled around him.
The rebranding effort has earned them a nod from the Canadian Franchise Association.
And how about that new slogan? “Sell Your Home, Pay Yourself.”
Gold, Jerrry. Gold!