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You are here: Home / Marketing / Round Peg + Square Hole = Home Run!!!

Round Peg + Square Hole = Home Run!!!

August 2, 2010 by Ray Seggern Leave a Comment

Sometimes, the square hole needs a round peg.

Consider the case and point of Canada’s “for sale by owner” franchisor Property Guys and a revolutionary new marketing strategy they’ve developed with Wizard of Ads partner Steve Rae and Roy Williams, the Wizard his ownself.

“For Sale” signs are a dime a dozen, right? You see dozens in every neighborhood these days (particularly state-side where we’ve got this whole ‘foreclosure’ crisis going on).  They begin to become “urban wallpaper” quickly enough, right?

Give a high five, then, to Property Guys for being the first in their industry to realize that ‘doing something different,’ in and of itself, is a good thing.  With direction from my aforementioned Wizard of Ads brethren, their graphics man Ryan Maxwell went to town and reeeeeeally got outside the rectangle.

Since first meeting these guys a couple of years ago, I always felt they were destined for greatness.  Here’s just another example of the kick-ass mojo possessed by CEO Ken LeBlanc, who started the company on a lark with merely a C-note, and the talented team he has assembled around him.

The rebranding effort has earned them a nod from the Canadian Franchise Association.

And how about that new slogan?  “Sell Your Home, Pay Yourself.”

Gold, Jerrry.  Gold!

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