Rarely do I get to write a blog post about one thing that attaches so many things I love all at once, in this case, namely marketing, movies and fine timepieces.
Back during South by Southwest I got to see the world premiere of the movie “Source Code,” in which actor Jake Gyllenhaal wears a sporty watch, the Victorinox Chrono Classic XLS MT, which is made by Swiss Army.
In fact the watch, with its eight-minute countdown, plays a pivotal role in the plot of the movie, making it one of the more interesting examples of product placement in movies… all due respect to Morgan Spurlock and his new film.
If I’m being completely honest, I really want to own this watch and I mean now.
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